With testimonials of racers all over the world, Austrian start up brand “Wheel Sisters” provides a platform and fashion line for women interested in anything around two or four wheels.
RACING IS NO LONGER JUST FOR BOYS! This is the main statement of the brand WHEEL SISTERS®. WHEEL SISTERS® is a lifestyle brand and platform for women in motorsport founded by Austrian rally codriver Monika Graber. The brand is built on three pillars. The blog, the community and the fashion line. The blog contains inspiring interviews with popular race girls. “That’s the greatest. In the blog we talk about very personal stories, the way to success or the hard way back after an injury”, Graber explains further.
The sisterhood itself connects female racers from all racing disciplines all over the world and empowers women to get involved in motorsport. “It was not until too long ago that motorsport was dominated by men, luckily this has changed. Our “WHEEL SISTERS” show, that the strong female gender took over motorsport long time ago. They battle successfully against men while going their own ways. This is what we call #girlpower and that’s exactly what we try to transport through our brand”, Graber explains.
Next to the blog Graber has created a own fashion line: “Our fashion-line is aiming for all the female race drivers, mechanics, all the car fans and bike freaks. We want to give these women the chance to show off their love for cars and bikes and highlights the female power in the male-dominated world of motorsport”. The collection includes t-shirts, hoodies and zip-vests with unique designs and statements about #girlpower.
WHEEL SISTERS ships worldwide. Find more info at www.wheel-sisters.com